Analysis of Sales of the Main Vehicle Brands in Guayaquil

Brithany Nahomy Sanchez Bustamante; Marcelo Javier Bastidas Jimenez

doi:10.37956/jbes.v9i1.383

Analysis of Sales of the Main Vehicle Brands in Guayaquil

Brithany Nahomy Sanchez Bustamante
, Marcelo Javier Bastidas Jimenez

Research Group in Software Engineering and Knowledge Engineering (GIISIC)

Research output: Contribution to journal › Article

Abstract

This study focuses on the analysis of the automotive market in Guayaquil during the year 2023, with the purpose of providing a comprehensive understanding of the factors shaping the dynamics of the sector. The analysis focuses on three main areas: consumer preferences regarding vehicle brands, the performance of the main brands in terms of sales volume, and the impact of import tariffs on the final price of automobiles. It investigates how consumers' purchasing decisions are influenced by aspects such as the brand, design, and technology of vehicles and how these preferences affect the competitiveness and success of brands in the market.

Translated title of the contribution	Análisis de las Ventas de las Principales Marcas de Vehículos en Guayaquil
Original language	English (US)
Pages (from-to)	17-26
Number of pages	10
Journal	Journal of business and entrepreneurial studies
Volume	9
Issue number	9
DOIs	https://doi.org/10.37956/jbes.v9i1.383
State	Published - 2 Jan 2025

Keywords

Automotive sector - local economy
Market conditions
Sales trends
Vehicle sector

CACES Knowledge Areas

414A Marketing and advertising
614A Commerce

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10.37956/jbes.v9i1.383

Cite this

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title = "Analysis of Sales of the Main Vehicle Brands in Guayaquil",

abstract = "This study focuses on the analysis of the automotive market in Guayaquil during the year 2023, with the purpose of providing a comprehensive understanding of the factors shaping the dynamics of the sector. The analysis focuses on three main areas: consumer preferences regarding vehicle brands, the performance of the main brands in terms of sales volume, and the impact of import tariffs on the final price of automobiles. It investigates how consumers' purchasing decisions are influenced by aspects such as the brand, design, and technology of vehicles and how these preferences affect the competitiveness and success of brands in the market.",

keywords = "Automotive sector - local economy, Market conditions, Sales trends, Vehicle sector, Automotive sector - local economy, Market conditions, Sales trends, Vehicle sector",

author = "\{Sanchez Bustamante\}, \{Brithany Nahomy\} and \{Bastidas Jimenez\}, \{Marcelo Javier\}",

year = "2025",

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doi = "10.37956/jbes.v9i1.383",

language = "English (US)",

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journal = "Journal of business and entrepreneurial studies",

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N2 - This study focuses on the analysis of the automotive market in Guayaquil during the year 2023, with the purpose of providing a comprehensive understanding of the factors shaping the dynamics of the sector. The analysis focuses on three main areas: consumer preferences regarding vehicle brands, the performance of the main brands in terms of sales volume, and the impact of import tariffs on the final price of automobiles. It investigates how consumers' purchasing decisions are influenced by aspects such as the brand, design, and technology of vehicles and how these preferences affect the competitiveness and success of brands in the market.

AB - This study focuses on the analysis of the automotive market in Guayaquil during the year 2023, with the purpose of providing a comprehensive understanding of the factors shaping the dynamics of the sector. The analysis focuses on three main areas: consumer preferences regarding vehicle brands, the performance of the main brands in terms of sales volume, and the impact of import tariffs on the final price of automobiles. It investigates how consumers' purchasing decisions are influenced by aspects such as the brand, design, and technology of vehicles and how these preferences affect the competitiveness and success of brands in the market.

KW - Automotive sector - local economy

KW - Market conditions

KW - Sales trends

KW - Vehicle sector

KW - Automotive sector - local economy

KW - Market conditions

KW - Sales trends

KW - Vehicle sector

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VL - 9

SP - 17

EP - 26

JO - Journal of business and entrepreneurial studies

JF - Journal of business and entrepreneurial studies

IS - 9

ER -

Analysis of Sales of the Main Vehicle Brands in Guayaquil

Abstract

Keywords

CACES Knowledge Areas

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Other files and links

Consumption Patterns in the Relationship of Work Climate in Customer Service Considering Data Science Techniques (CPRWCCDST)

Cite this

Analysis of Sales of the Main Vehicle Brands in Guayaquil

Abstract

Keywords

CACES Knowledge Areas

Access to Document

Other files and links

Projects

Consumption Patterns in the Relationship of Work Climate in Customer Service Considering Data Science Techniques (CPRWCCDST)

Cite this