Analysis of liquidity, solvency and profitability levels of Ecuadorian technology companies: The case of app services before and after the pandemic

This paper analyzes the financial situation of Ecuadorian technology companies, particularly those that provide app services, and how they were affected by the Covid 19 pandemic. The primary goal was to analyze the technology industry's financial behavior in the years 2018, 2019 and 2020, particularly companies which provide app services, by applying financial ratios of liquidity, solvency and profitability.The current liquidity ratio and the acid test ratio were applied to measure liquidity levels; the debt to assets ratio, the equity ratio, the debt to fixed assets ratio, leverage and financial leverage ratios were used to measure solvency levels; and finally, the DUPONT model, based on the net profit margin, total asset turnover and leverage were applied to determine profitability.The methodology used for this paper is the quali - quantitative method with a descriptive approach through the documentary review method.Statistical sampling was used for the finite population, based on sources such as the Internal Revenue Service website and information from the Superintendence of companies, the sample size is 20 companies which enabled a comparative and analytical study.Results showed that there were changes in consumption in e - commerce due to new needs that consumers had to adapt to, in addition to a marked growth in the number of people using these apps. In conclusion, the technology industry grew in profitability in the face of the covid-19 pandemic during the first quarter of 2020.