TY - JOUR
T1 - Analysis of Data from Surveys for the Identification of the Factors That Influence the Migration of Small Companies to eCommerce
AU - Villegas-Ch, William
AU - Criollo-C, Santiago
AU - Gaibor Naranjo, Walter
AU - Palacios-Pacheco, Xavier
N1 - Publisher Copyright:
© 2022 by the authors.
PY - 2022/11
Y1 - 2022/11
N2 - Currently, medium and small businesses face a significant change in the way consumers purchase their services, products, or goods. This change is fundamentally due to the pandemic caused by the 2019 coronavirus disease, during which people were forced to use information and communication technologies to satisfy their needs and interact with other people. After the pandemic, people’s dependence on technology increased exponentially, to such an extent that the Internet has become the channel through which any product can be purchased in an agile and varied way, from the comfort of home, and regardless of schedules. Therefore, for companies, moving from the traditional market to eCommerce is a necessity, but the change must take place efficiently. Therefore, identifying the factors that influence consumers to access a brand, a service, or a product is a characteristic of eCommerce. This paper presents an analysis of the factors that influence the use of electronic commerce. For this, a review of similar works was carried out for the design of surveys and the identification of the critical points considered by consumers. These data were analyzed in a granular way with tools used in business intelligence to improve decision making in the migration to a digital market.
AB - Currently, medium and small businesses face a significant change in the way consumers purchase their services, products, or goods. This change is fundamentally due to the pandemic caused by the 2019 coronavirus disease, during which people were forced to use information and communication technologies to satisfy their needs and interact with other people. After the pandemic, people’s dependence on technology increased exponentially, to such an extent that the Internet has become the channel through which any product can be purchased in an agile and varied way, from the comfort of home, and regardless of schedules. Therefore, for companies, moving from the traditional market to eCommerce is a necessity, but the change must take place efficiently. Therefore, identifying the factors that influence consumers to access a brand, a service, or a product is a characteristic of eCommerce. This paper presents an analysis of the factors that influence the use of electronic commerce. For this, a review of similar works was carried out for the design of surveys and the identification of the critical points considered by consumers. These data were analyzed in a granular way with tools used in business intelligence to improve decision making in the migration to a digital market.
KW - business intelligence
KW - decision making
KW - eCommerce
KW - factorial analysis
UR - http://www.scopus.com/inward/record.url?scp=85141549159&partnerID=8YFLogxK
U2 - 10.3390/fi14110303
DO - 10.3390/fi14110303
M3 - Article
AN - SCOPUS:85141549159
SN - 1999-5903
VL - 14
JO - Future Internet
JF - Future Internet
IS - 11
M1 - 303
ER -