Análisis de la Transición Hacia la Movilidad Sostenible: Estrategias De Negocio para la Adopción Masiva de Vehículos Eléctricos en el Mercado Automotriz en la Ciudad de Guayaquil - Ecuador

This study examines the transition to sustainable mobility in Guayaquil, Ecuador, especially in the adoption of electric vehicles through business strategies. It highlights the importance of raising awareness of environmental conservation and overcoming challenges such as economic viability and availability of charging infrastructure. It emphasizes collaboration between different sectors to foster the uptake of electric vehicles and points out the need for government investment in public charging stations to improve accessibility. These measures would not only boost sustainable mobility, but also position Guayaquil as a leader in clean technologies in the automotive market.