Análisis de la Construcción de la Noticia Periodística en Diarios del Ecuador a Través de Instagram como Herramienta de Difusión

In Ecuador, 3.4 million active users are registered every month on Instagram according to the portal We Are Social, the same that would represent 20% of the current population of the country, the use of internet has been fundamental for the development of the information society. In 2017 at the national level, 40.7% of people used the internet to obtain information, while 31% used it as a means of communication in general, this according to the National Institute of Statistics and Census (INEC). The written press has seen the need to join the digital world, opting to search on social networks to keep its audience informed, especially in news information. The tools currently provided by these platforms have served in such a way that the dissemination of content has made it easier for their readers to redirect them to their websites, as well as to build news to post them according to the structure of the social network, in this case, Instagram has not been the exception.