Análisis de Estrategias Publicitarias para el Posicionamiento de las Instituciones del Sector Bancario de Ecuador

Translated title of the contribution: Analysis of Advertising Strategies for the Positioning of the Institutions of the Banking Sector of Ecuador

Jorge Manuel Cueva Estrada, Nicolas Armando Sumba Nacipucha, Ashleys Valeria Zambrano Castro

Research output: Contribution to journal › Article

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Social Sciences