Abordaje de la Interculturalidad en la Prensa Ecuatoriana 039.

Translated title of the contribution: Addressing Interculturality in the Ecuadorian Press.

Research output: Chapter in Book/Report/Conference proceedingChapter


The paper proposal recovers the result of a research process carried out by the Communication Research Group of the Salesian Polytechnic University, applied in 4 written media in Ecuador: El Comercio, El Universo, El Telégrafo and Extra, between April and June 2018 in the Intercultural section, to determine the scope and understanding that the Ecuadorian press has about interculturality and its representation through journalistic genres. The research is based on the fact that Ecuador is recognized in the fundamental principles of the Constitution as an intercultural and plurinational country; and that the Organic Law on Communication, in force since 2013, establishes in Article 36 the "right to intercultural and plurinational communication": "Indigenous peoples and nationalities, Afro-Ecuadorians and Montubias have the right to produce and disseminate in their own language content that expresses and reflects their world view, culture, traditions, knowledge and knowledge. In addition, in the fifteenth transitory provision, the decree states that "the media shall include in their programming or editions content in the languages of intercultural relations, in a percentage of at least 5 per cent of their programming". However, this proposal is interested in knowing the approach to intercultural through a theoretical and educational approach that is not punitive in nature. Information was collected in a total of 1184 journalistic pieces, of which a universe of 276 was analyzed, among them: short notes, news, reports, editorials, etc. The application of the methodology makes it possible to observe which journalistic genres are most used in the coverage of intercultural themes, as well as to identify which human group is present in the journalistic piece, the frequency of its treatment, the role it plays in history, in addition to determining the themes and locations that are mainly associated with the intercultural; a contextualized explanation was made of the quantitative results obtained in order to understand not only the frequency with which the data appear but also the relationship with the context in which it develops.
Translated title of the contributionAddressing Interculturality in the Ecuadorian Press.
Original languageSpanish (Ecuador)
Title of host publicationApproach of interculturality in the Ecuadorian press 039.
StatePublished - 16 Nov 2018


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