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A Journey Towards Happiness Management as a Leitmotiv for Well-being, Social Marketing and Business Success (Edition)

Research output: Book/ReportBook

Abstract

Nowadays, the pursuit of happiness and well-being is no longer confined to personal life but has become an essential element in the realm of business and organizational success. The collection of essays in A Journey towards Happiness Management as a Leitmotiv for Well-being, Social Marketing, and Business Success aims to provide a comprehensive exploration of how happiness management serves as a foundational principle for enhancing well-being, driving business outcomes, and contributing to broader social impacts. The work is a rich tapestry of interdisciplinary insights from scholars across the fields of management, psychology, social marketing, and organizational behavior who collectively shed light on the importance of integrating happiness into leadership, workplace practices, and social frameworks.
Translated title of the contributionUn Viaje Hacia la Gestión de la Felicidad como Leitmotiv para el Bienestar, el Marketing Social y el Éxito Empresarial (Edición)
Original languageEnglish (US)
PublisherPeter Lang Publishing
Number of pages350
ISBN (Print)978-3-0343-5242-0
StatePublished - 7 Jul 2025

CACES Knowledge Areas

  • 413A Social and Cultural Studies

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