A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

Rafael Ravina Ripoll; Sofía Blanco Moreno; Luis Bayardo Tobar Pesántez; Araceli Galiano Coronil

doi:10.3726/b22650

A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

Rafael Ravina Ripoll
, Sofía Blanco Moreno
, Luis Bayardo Tobar Pesántez
, Araceli Galiano Coronil

Multidisciplinary Study of the Influence of Creativity and Corporate Happiness on the Sustainable, Economic, Social and Environmental Development of Territories (IGOMSOH)

Research output: Book/Report › Book › peer-review

Abstract

In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.

Original language	English
Publisher	Peter Lang Publishing Group
Number of pages	346
ISBN (Electronic)	9783034356541
ISBN (Print)	9783034352420
DOIs	https://doi.org/10.3726/b22650
State	Published - 21 Aug 2025

Bibliographical note

Publisher Copyright:
© 2025 Peter Lang Group AG, Lausanne. All rights reserved.

Keywords

Artificial intelligence
Happiness management
Organizational resilience
Prosocial behavior
Social marketing
Sustainable success
Well-being

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10.3726/b22650

Cite this

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AU - Coronil, Araceli Galiano

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AB - In a world increasingly focused on efficiency and productivity, this publication explores the often-overlooked role of happiness and well-being in driving sustainable success. This book brings together leading research and practical insights, offering a framework for integrating happiness into business strategy, leadership, and social marketing. From "happy leadership" concepts to assessing well-being through artificial intelligence, the chapters illuminate how fostering a positive, engaged workplace enhances productivity, loyalty, and organizational resilience. Whether you are a leader, entrepreneur, or academic, this comprehensive guide provides actionable strategies to create happier teams, engage communities, and ultimately achieve lasting success in today's complex, global environment.

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KW - Prosocial behavior

KW - Social marketing

KW - Sustainable success

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A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success

Abstract

Bibliographical note

Keywords

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