El Rol de la Responsabilidad Social Corporativa en las Empresas Ecuatorianas Aportes Epistémicos Critica a su Discurso y Retos en las Organizaciones

General objective Determine the role that Corporate Social Responsibility has in large and medium-sized Ecuadorian companies located in the three main cities (Quito, Guayaquil and Cuenca), through the analysis of corporate discourses, strategic practices in this field and its impact at a social level. . Justification Questioning the apparently intrinsic ethics of CSR is considered highly relevant because it requires finding evidence to support said imputation or, where appropriate, to refute it, especially considering that current publications assume it as something intrinsically positive and beneficial. for society, hence the present project intends to take this point as its center of analysis, with the aim of contributing to critical thinking in administrative sciences.