Online Intermediation System for Buying/Selling Product Lots with Social Media Support

This project addresses the need to establish an online intermediation platform for the buying and selling of product lots, leveraging the growing power of social networks (Web 2.0) as an influential medium in purchasing decisions. The initial context highlights the limitations of traditional contextual advertising (like Google AdWords/AdSense), driving the adoption of a new social advertising paradigm. The proposed solution seeks to capitalize on the interactivity and trust generated on social platforms, where user and expert opinions significantly influence the market. The model of existing platforms such as Facebook Ads (which uses demographic segmentation and viral propagation via newsfeed) and AdLemons (focused on targeted advertising on blogs) is analyzed. The methodology employed is investigative, based on analysis, synthesis, and induction/deduction, including literature review, state-of-the-art analysis, data collection through interviews with suppliers and users, and verification of user response following the system's implementation.<br/><br/><b>Goal</b>: <br/>To create an online intermediation system designed to facilitate the buying and selling of product lots, integrating the support and capabilities of social networks into the transactional process.<br/><br/><b>Research lines</b>: <br/>Telematics