Native Digital Media in Ecuador and Latin America. Study of Sustainability, Impact and Influence

This project explores the sustainability, impact, and influence of digital native media in Ecuador and Latin America, focusing on their presence and strategies on Instagram. It investigates how these media utilize interactive strategies and advertising to engage audiences and maintain economic viability. The research employs a mixed-methods approach, including content analysis and interviews, to identify best practices and models for sustainability in the digital journalism landscape.

Goals:
Explore Ecuadorian and Latin American digital native media with a presence on Instagram to understand sustainability models and their impact on digital journalism.
Select Ecuadorian and Latin American digital native media with a presence on Instagram.
Explore the relationship between interactivity and the sustainability of digital native media.
Identify patterns and sustainability models used by digital native media in Ecuador and Latin America.

Research lines:
Communication, interculturality, languages ​​and content structuring