Incidence of the Country Brand Ecuador Ama la Vida in the Positioning of Ecuadorian Agroindustrial Export Brands

Project Details


General objective To investigate the incidence and use of the country brand "Ecuador, loves life" in the positioning of Ecuadorian agro-industrial export brands. Justification Research is then justified insofar as the development of agribusiness depends on its actions in the markets, improving its methods and negotiation processes through the application of schemes that improve its position vis-à-vis its competitors, one of which is the brand. country, which facilitates and promotes the perceptions of origin of the products, promoting them with positive imaginaries to obtain positions that ensure their long-term stay in the scenarios of exchange of goods and services.
Effective start/end date8/10/138/10/14


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