Research output per year
Research output per year
Project Details
Description
Research lines:
Marketing and consumption
Marketing and consumption
| Status | Finished |
|---|---|
| Effective start/end date | 15/06/17 → 27/05/21 |
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Research output
- 1 Article
-
THE EFFECTIVENESS OF APPLYING STORYTELLING IN ADVERTISING SPOTS
Vallejo, A., Efstathios, S., Guamán, M., Banegas, M. & Narvaez, A., 30 Jun 2019, In: Proceedings on Engineering Sciences. 1, 2, p. 945-958 14 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations