Project Details
Description
<b>Research lines</b>: <br/>Economic development, popular economy and finance, and MSMEs
| Status | Active |
|---|---|
| Effective start/end date | 1/06/25 → … |
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
-
SDG 12 Responsible Consumption and Production
CACES Knowledge Areas
- 314A Administration
- 113A Economics
Categorías UNESCO
- Management and administration
- Economy
Research output
- 2 Article
-
Content Marketing in Five-star Hotels: An Analysis of Strategies and their Relationship with the Digital Audience in Ecuador
Cisneros Arguello, N. E., Cueva Estrada, J. M. & Sumba Nacipucha, N. A., 13 Aug 2025, In: International Journal of Innovative Research and Scientific Studies (IJIRSS). 8, 8, p. 1759-1770 12 p.Research output: Contribution to journal › Article
-
Marketing Digital en Pymes Manufactureras: Adopción y Percepción en la Economía Ecuatoriana
Translated title of the contribution :Digital Marketing in Manufacturing SMEs: Adoption and Perception in the Ecuadorian Economy Research output: Contribution to journal › Article