Personal profile
Research Interests
Across the publications, the researcher advances a cohesive narrative on the digital transformation and financial practices shaping SMEs and industries in emerging economies. The work highlights how AI-enabled e-commerce and digital platforms in Ecuador's textile sector drive consumer customization, logistics efficiency, and competitive advantage, while addressing barriers such as training gaps, change resistance, and implementation costs. Parallelly, the study on university students in southern Guayaquil demonstrates that financial education substantively improves saving behavior, with moderate correlation and practical needs for structured curricula and methodologies (e.g., Kakeibo) to bolster budgeting and financial well-being. A third piece provides a practical operations-management perspective, detailing the end-to-end handling of an overdue portfolio in Plastimet S. A., stressing proactive debtor communication, financial incentives, and digital payment tools to enhance recovery, governance, and efficiency. Together, these works illuminate how data-driven strategies, educational interventions, and process optimization contribute to competitiveness, financial resilience, and sustainable business practices in SMEs and industry contexts. They imply a broader impact on policy and corporate practice, advocating digital training, financial literacy integration, and the adoption of online infrastructure to support timely payments and customer-centric operations.
Collaborations and top research areas from the last five years
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Humanism and Artificial Intelligence and their Ethical Foundations as a Basis for a University Training Proposal Focused on Human Dignity
Llerena Izquierdo, J. F. (Col), Lopez Chila, R. D. (Col), Benites Medina, R. M. (Col), Iza Villacis, V. A. (Col), Mendez Reyes, J. M. (PI), Guajala Agila, D. D. (Col), Rodriguez Pucha, I. A. (External), Chavez Gonzalez, M. M. (External), Mejia Giler, M. A. (Student), Díaz Goya, P. M. (Student), Perez Reyes, P. A. (External), Alvear Vera, K. A. (Student), Escobar Palacios, S. E. (Col), Campozano Ortega, E. L. (Student) & Revelo Caicedo, S. O. (Student)
27/06/25 → …
Project: Research and Development
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Application of Digital Strategies with Artificial Intelligence to Promote Financial Education that Strengthens Student Savings and Contributes to Sustainable Economic Development
Lopez Chila, R. D. (Col), Benites Medina, R. M. (PI), Mendez Reyes, J. M. (Col), Issa Morales, E. H. (Col), Vera Torres, D. E. (Student), Moyano Reyes, M. M. (Student) & Moran Burgos, N. B. (Student)
1/05/25 → …
Project: Research and Development
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Design of a Research Training Methodology for Novice University Professors and Administrative Staff (FINVE+P)
Teran Alvarado, A. F. (Col), Plua Moran, D. H. (Col), Mora Saltos, N. S. (Col), Llerena Izquierdo, J. F. (PI), Caballero Barros, E. J. (Col), Lopez Chila, R. D. (Col), Llaguno Vera, J. G. (Col), Carrera Jimenez, J. A. (Col), Cedeño Tello, A. M. (Col), Founes Merchan, J. P. (Col), Benites Medina, R. M. (Col), Espinoza Rosero, G. B. (Col), Jaime Carriel, J. R. (Col), Toledo Herrera, L. J. (Col), Ayala Carabajo, R. (Col), Mendez Reyes, J. M. (Col), Issa Morales, E. H. (Col), Suarez Escobar, I. E. (Col), Cordova Leon, J. R. (Col), Zambrano Parrales, F. A. (Col), Zea Villacis, N. M. (Col), Lopez Vargas, A. F. (Col), Puma Rodriguez, R. A. (Col), Rodriguez Farias, M. G. (Col), Pulgar Oleas, N. L. (Col), Diaz Solis, G. E. (Col) & Yaguana Herrera, T. G. (Col)
27/02/24 → 16/04/25
Project: Research and Development
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Analysis of the impact of financial education on the savings of university students in the south of Guayaquil
Álvarez, J. R. T., Medina, R. M. B., Reyes, J. M. & López-Chila, R., 2025, In: International Journal of Innovative Research and Scientific Studies. 8, 3, p. 1030-1037 8 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Transformación Digital como Motor de Crecimiento en la Gestión Empresarial de las Pymes de Guayaquil
Bonilla Dicao, G. N., Benites Medina, R. M. & Mendez Reyes, J. M., 22 Apr 2025.Translated title of the contribution :Digital Transformation as a Growth Engine in Business Management of SMEs in Guayaquil Research output: Contribution to conference › Paper
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Estrategias Innovadoras en la Recuperación de Cartera Vencida Aplicada en una Industria Metal Plástica
Macias Romero, L. J., Benites Medina, R. M. & Lopez Chila, R. D., 25 Oct 2024, In: Revista Publicando. 11, 11, p. 53-70 18 p.Translated title of the contribution :Innovative Strategies in the Recovery of Overdue Portfolio Applied in a Metal-Plastic Industry Research output: Contribution to journal › Article
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Incidencia de la Motivación en la Producción Científica Institucional
Bastidas Jimenez, M. J. & Benites Medina, R. M., 21 Jun 2016, In: Retos. 6, 6, p. 67-89 23 p.Translated title of the contribution :Incidence of Motivation in Institutional Scientific Production Research output: Contribution to journal › Article