Recent research:
The research output encompasses a multidisciplinary investigation into contemporary communication dynamics, with a primary focus on the intersection of digital media, political discourse, and social transparency. A significant portion of the work examines how digital platforms and new media strategies influence political campaigns, electoral debates, and public perception, particularly within the Latin American context. This includes analyzing the role of social networks in shaping political branding and the effectiveness of communication strategies in diverse cultural and indigenous settings.

Parallel to political communication, the research explores the critical role of transparency and access to public information. Through rigorous methodological frameworks, the studies evaluate municipal web portals and corporate accountability, highlighting the gap between legal requirements and actual practices in sectors such as mining and public administration, especially during crises like the COVID-19 pandemic. Furthermore, the work delves into the sociology of advertising and media, investigating how visual narratives, subliminal messaging, and body-positive movements impact consumer behavior and social imaginaries. Finally, the research contributes to the field of communication studies by developing pedagogical and methodological tools for academic research, emphasizing the importance of information ecology, discourse analysis, and the ethical responsibilities of journalists and media organizations in increasingly complex and adversarial environments.

Key Topics:

• Political communication and digital strategy
• Transparency and access to public information
• Communication research methodology
• Sociology of advertising and consumer behavior
• Journalistic ethics and media discourse
• International relations and constructivist theory