Projects per year
Personal profile
Research Interests
Recent research:
The researcher's work focuses on the intersection of digital communication, public transparency, and democratic participation. A central theme is the evaluation of institutional transparency through digital platforms, utilizing methodologies like Infoparticipa to assess how public administrations in Latin America and beyond disclose information to foster accountability and combat corruption. This research extends to the study of political communication, analyzing how digital tools, social media, and emerging technologies—such as blockchain and the metaverse—influence political discourse, electoral processes, and citizen engagement. Furthermore, the work critically examines the role of traditional and alternative media in shaping public opinion, addressing issues of media credibility, environmental journalism, and the representation of social diversity. The research also encompasses pedagogical reflections on communication studies, exploring how educational strategies and information ecology can enhance critical thinking and research skills in higher education, particularly within the challenging contexts of global health crises and social mobilization.
Key Topics:
The researcher's work focuses on the intersection of digital communication, public transparency, and democratic participation. A central theme is the evaluation of institutional transparency through digital platforms, utilizing methodologies like Infoparticipa to assess how public administrations in Latin America and beyond disclose information to foster accountability and combat corruption. This research extends to the study of political communication, analyzing how digital tools, social media, and emerging technologies—such as blockchain and the metaverse—influence political discourse, electoral processes, and citizen engagement. Furthermore, the work critically examines the role of traditional and alternative media in shaping public opinion, addressing issues of media credibility, environmental journalism, and the representation of social diversity. The research also encompasses pedagogical reflections on communication studies, exploring how educational strategies and information ecology can enhance critical thinking and research skills in higher education, particularly within the challenging contexts of global health crises and social mobilization.
Key Topics:
- Government transparency and accountability
- Digital communication and public management
- Citizen participation and democracy
- Political communication and media studies
- Information ecology and research methodology
- Higher education and critical thinking
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 11 Sustainable Cities and Communities -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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International Interdisciplinary Congress of Social Sciences (CIICIS – 2026)
Carrion Galarza, D. F. (Col), Unda Lara, C. R. (Col), Ramirez Soasti, M. D. C. (Col), Alvarez Torres, C. R. (Col), Plaza Trujillo, M. E. (Col), Andrade Martinez, C. M. (Col), Rodas Soto, B. I. (Col), Guarderas Albuja, M. D. L. P. (Col), Uribe Taborda, S. F. (Col), Sanchez Montoya, R. M. (Col), Medranda Morales, N. J. (PI), Aguiar Mariño, N. L. (Col), Falceri, L. (Col), Robles Bykbaev, Z. Y. (Col), Garces Velasquez, L. F. (Col), Torres Toukoumidis, A. L. (Col), Castillo Astudillo, L. M. (Col), Rosero Ortega, R. C. (Col), Escobar Tiban, H. A. (Col), Moreno Andrade, R. E. (Col), Vasquez Astudillo, S. A. (Student), Ramon Pauta, R. E. (Student), Gomez Cadena, I. Y. (Student), Melo Pozo, N. E. (Student), Castellanos Cordova, M. S. (Student), Rivera Rengel, D. (External), Suing Ruiz, A. R. (External), Chavero, P. (External), Escandón, P. (External) & Isabel Ramos, I. R. (External)
1/12/25 → …
Project: Research and Development
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Innovation and Transparency in the Evaluation of Treatment Efficacy and Publication of Public Information in Ecuadorian Municipalities
Medranda Morales, N. J. (PI) & Salazar Flores, M. S. (Student)
27/06/25 → …
Project: Research and Development
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Municipal Transparency: Analysis of the Efficacy of Policies and Tools for the Treatment and Access to Public Information in the Municipalities of Ecuador (Phase 2)
Medranda Morales, N. J. (PI) & Salazar Gaibor, M. A. (Student)
12/04/24 → …
Project: Research and Development
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Municipal Transparency: Analysis of the Efficacy of Policies and Tools for the Treatment and Access to Public Information in the Municipalities of Ecuador
6/04/23 → …
Project: Research and Development
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Study of the Communicative Phenomenon Occurring in Ecuador During the October 2019 Mobilizations: A Perspective on the Shift in Media Power in the Digital Era
Galan Montesdeoca, J. F. (PI), Alvarez Torres, C. R. (Col) & Medranda Morales, N. J. (Col)
17/09/20 → …
Project: Research and Development
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Emotional Narratives in the TikTok Era: A Comprehensive Analysis of Comments on Self-Help Videos
Medranda Morales, N. & Sakihama Miyashiro, A., Mar 2026, In: Journalism and Media. 7, 1, 27.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Scopus citations -
GENERATIVE AI AND EFFECTIVENESS OF DEEPFAKE DETECTION Analysis of the Effectiveness of Deepfake Detection Capabilities Between Artificial Intelligence and the Human Brain
Rodríguez Egas, N. A., Gómez González, D., Sierra Sánchez, J. & Medranda Morales, N. J., 30 Apr 2026, In: VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura. 18, 3, p. 153-166 14 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Digital Transparency in Ecuadorian Municipalities with more than 100,000 Inhabitants: Analysis Of Access to Public Information and its Impact on Citizen Participation
Medranda Morales, N. J., 22 Oct 2025.Research output: Contribution to conference › Paper
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Gobernanza Local y Transparencia: Análisis Del Cumplimiento de la Información Pública en Municipios de Ecuador en el Marco del Ods 16
Translated title of the contribution :Local Governance and Transparency: Analysis of Public Information Compliance in Municipalities of Ecuador within the Framework of SDG 16 Research output: Contribution to conference › Paper
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Afrodescendientes y la Educación Superior en Ecuador. Un Desafío de Inclusión y Equidad
Translated title of the contribution :Afro-descendants and Higher Education in Ecuador. A Challenge of Inclusion and Equity Research output: Chapter in Book/Report/Conference proceeding › Chapter
Press/Media
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Research on Journalism Reported by Researchers at Salesian Polytechnic University (Emotional Narratives in the TikTok Era: A Comprehensive Analysis of Comments on Self-Help Videos)
15/04/26
1 item of Media coverage
Press/Media: Press / Media
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Research on Social Science Reported by a Researcher at Universidad Politecnica Salesiana (Alternative and Traditional Media on Twitter: Ecuador National Strike of 2019)
Sanchez Montoya, R. M. & Medranda Morales, N. J.
16/03/23
1 item of Media coverage
Press/Media: Press / Media