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Luis Bayardo Tobar Pesantez

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Luis Bayardo Tobar Pesantez

Doctor (Programa de Integracion y Desarrollo Economico y Territorial)

 https://orcid.org/0000-0003-4074-8323
20132026

Research activity per year

Personal profile

Research Interests

Recent research:
The body of work presented explores the multidisciplinary intersection of happiness management, social marketing, and organizational behavior within the context of contemporary economic and social challenges. A central theme is the integration of subjective well-being into business strategies, leadership, and public policy, emphasizing how positive work environments and organizational justice drive productivity, employee loyalty, and sustainable success. The research utilizes advanced analytical methodologies, including structural equation modeling, text mining, and machine learning, to evaluate how social marketing strategies and emotional drivers influence consumer behavior, NGO communication, and public perception. Furthermore, the studies examine the transformative role of artificial intelligence in the economy, addressing its impact on labor markets, business process automation, and the ethical considerations required for future-oriented management. By analyzing diverse sectors—ranging from tourism and SMEs to public health and legislative governance—the research provides a comprehensive framework for understanding how human-centric management models can align with sustainable development goals and foster societal flourishing in a post-pandemic, digitally-driven world.

Key Topics:
  • Happiness Management and Subjective Well-being
  • Social Marketing and Organizational Behavior
  • Artificial Intelligence in Business and Economy
  • Sustainable Development and Responsible Consumption
  • Data Analytics and Machine Learning in Social Research

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 2 - Zero Hunger
    SDG 2 Zero Hunger
  2. SDG 3 - Good Health and Well-being
    SDG 3 Good Health and Well-being
  3. SDG 4 - Quality Education
    SDG 4 Quality Education
  4. SDG 7 - Affordable and Clean Energy
    SDG 7 Affordable and Clean Energy
  5. SDG 8 - Decent Work and Economic Growth
    SDG 8 Decent Work and Economic Growth
  6. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  7. SDG 10 - Reduced Inequalities
    SDG 10 Reduced Inequalities
  8. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  9. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  10. SDG 13 - Climate Action
    SDG 13 Climate Action
  11. SDG 16 - Peace, Justice and Strong Institutions
    SDG 16 Peace, Justice and Strong Institutions
  12. SDG 17 - Partnerships for the Goals
    SDG 17 Partnerships for the Goals

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Collaborations and top research areas from the last five years

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