Personal profile
Research Interests
Across multiple publications, the author engages with the theme of linking innovation, quality, and university–society collaboration to strengthen competitive performance and sustainable development in small and medium enterprises, artisanal production, and local economies. The work consistently employs quality-centric frameworks (notably Quality Function Deployment and the House of Quality), combined with survey data, Delphi expert input, and non-parametric statistical tests (e.g., Kruskal–Wallis) to diagnose gaps in product quality, material use, and strategic capabilities. A central finding is that genuine competitiveness in Cuenca’s meat, leather, and liquor sectors arises when firms adopt intentional innovation, adopt eco-friendly materials where possible, and pursue international sourcing and product diversification. The studies on university–society linkages reveal persistent fragmentation in project objectives and weak alignment with research and community needs, suggesting that improved monitoring, policy continuity, and stronger integration with teaching and research are required to enhance regional development. The research contributes practical recommendations, FOAR analyses, and a critical lens on how AI and governance frameworks can shape knowledge transfer and entrepreneurial ecosystems. Overall, the work highlights the need for structured, evidence-based innovation and governance approaches to elevate local industries and academic engagement with society.
Key Topics:
- Business, Economics, SMEs, Finance & Entrepreneurship
- Quality Management, QFD, House of Quality, Measurement & Benchmarking
- Optimization, Operations Research, Decision Support
- Artisanal Manufacturing, Food & Beverage Quality Standards
- Education, Pedagogy, University–Society Linkages
- Research Methods, Bibliometrics, Evaluation
- Governance, Policy, Ethics, Regulation
- Artificial Intelligence, AI & Data Science in Society
- Sustainable Development, Circular Economy
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Diagnosis and proposals for digital transformation strategies for micro, small and medium-sized enterprises
Calle Ramirez, D. C. (PI), Mejia Mejia, V. L. (Col), Vazquez Loaiza, J. P. (Col), Araujo Ochoa, G. I. (Col), Mejia Mejia, F. M. (Col), Calle Bustos, A. M. (Col), Mendoza Barrera, A. A. (Student), Novoa Paucar, C. E. (Student), Andrade Becerra, C. J. (Col), Pazmiño Mosquera, P. W. (External), Rosero Mañay, V. G. (External) & Sánchez Baltazar, L. B. (External)
10/03/26 → …
Project: Research and Development
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Integration of Artificial Intelligence Tools to Transform the Teaching-Learning Process Towards More Personalized and Effective Models
Gomez Ceballos, G. P. (PI), Vazquez Loaiza, J. P. (Col), Hurtado Ortiz, R. I. (Col), Vallejo Bojorque, A. P. (Col), Vazquez Silva, E. (Col), Alvarez Pinos, D. S. (Col), Solano Paucay, V. M. (Col), Loaiza Martinez, M. D. L. (Col), Mejia Mejia, F. M. (Col), Urgiles Gonzalez, D. M. (Student), Ortiz Sanchez, B. A. (Student) & Torres Vasconez, R. A. (Student)
30/06/25 → …
Project: Research and Development
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Improvement to the Articulation of Linkage-Research-Environmental Demands Processes
Mancheno Cardenas, M. X. (Col), Quizhpi Palomeque, F. A. (Col), Montero Salgado, J. P. (Col), Gomez Ceballos, G. P. (Col), Amaya Pinos, J. B. (Col), Vivar Bravo, F. A. (Col), Vazquez Loaiza, J. P. (PI), Moncayo Matute, F. P. (Col), Moya Loaiza, D. P. (Col) & Flores, I. (Col)
2/12/22 → …
Project: Research and Development
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Institutional Strengthening of Productive Units in Zone 6
Chaca Lucero, M. X. (Col), Gomez Ceballos, G. P. (Col), Pesantez Chica, R. E. (Col), Mejia Mejia, V. L. (Col), Orellana Quezada, D. P. (Col), Vazquez Loaiza, J. P. (Col), Vega Luna, A. J. (PI) & Araujo Ochoa, G. I. (Col)
1/07/21 → 1/10/24
Project: Research and Development
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Impact of Information and Communication Technologies on Micro, Small, and Medium Tourism Enterprises in the Canton of Cuenca
Gomez Ceballos, G. P. (PI), Vazquez Loaiza, J. P. (Col), Torres Vasquez, M. F. (Student), Teran Cedillo, L. J. (Student) & Aldaz Ojeda, S. L. (Student)
18/10/16 → 17/09/20
Project: Research and Development
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El Impacto de la Innovación en la Competitividad de las Empresas Cárnicas de Cuenca
Translated title of the contribution :The Impact of Innovation on the Competitiveness of Meat Companies in Cuenca Research output: Contribution to journal › Article
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Estrategias de Mejora en Destilería Montreal: Un Enfoque Qfd para el Posicionamiento Competitivo en Bebidas Alcohólicas
Translated title of the contribution :Improvement Strategies in Montreal Distillery: A QFD Approach for Competitive Positioning in Alcoholic Beverages Research output: Contribution to journal › Article
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Fortalecimiento del Emprendimiento Glamleather Dedicado a la Elaboración de Artesanías en Cuero con Detalles en Paja Toquilla o Shigras
Translated title of the contribution :Strengthening of the Glamleather Entrepreneurship Dedicated to the Crafting of Leather Handicrafts with Toquilla Straw or Shigras Details Research output: Contribution to journal › Article
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Impacts of the University-society Linking Process: The Case of the Locality ‘El Valle’, Ecuador
Gomez Ceballos, G. P. & Vazquez Loaiza, J. P., 20 Sep 2024.Research output: Contribution to conference › Paper
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La Inteligencia Artificial y la Vinculación Universidad Sociedad como Motor del Desarrollo
Translated title of the contribution :Artificial Intelligence and University-Society Linkages as Engines of Development Research output: Contribution to conference › Paper
Press/Media
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Universidad Politecnica Salesiana Researcher Describes Research in Technology (ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador)
14/07/23
1 item of Media coverage
Press/Media: Press / Media
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Travel Tech announce its fourth 2021 Virtual Conference
9/09/21
1 item of Media coverage
Press/Media: Press / Media