Personal profile
Research Interests
The collective work analyzes value creation in the context of Ecuadorian manufacturing and services, with a strong emphasis on digital disruption, financial instruments for SMEs, and innovation-driven export growth. Across correlational, quantitative studies, the author demonstrates that digital disruption positively influences value in virtual retail environments, while bank microcredit supports value creation for textile SMEs. The broader industrial landscape is framed by the metal-mechanic sector, where sustained growth reflects investments, quality improvements, and export diversification. The research collectively highlights the importance of embracing digital transformation, targeted financial inputs, and innovation policies to enhance competitiveness, consumer behavior, and international market participation. Methodologically, the corpus relies on correlational designs, descriptive statistics, and survey instruments to establish relationships between variables and performance outcomes, underscoring practical implications for managers and policymakers seeking to align operations with evolving market environments.Key Topics:
- Business, Economics, SMEs, Finance & Entrepreneurship
- Research Methods, Measurement, Bibliometrics & Academic Practice
- Digital disruption and value creation in virtual stores
- Bank microcredit and value creation for textile SMEs
- Metal-mechanic industry development, innovation, and exports
- Consumer behavior, pricing, and quality in manufacturing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 8 Decent Work and Economic Growth
Collaborations and top research areas from the last five years
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Poverty and Competitiveness in the Monte Sinaí Zone of Guayaquil City in the Post-Pandemic Era (POCOMPIA)
Freire Moran, J. F. (PI), Celi Mero, L. D. R. (Col), Carrera Jimenez, J. A. (Col), Moreira Argudo, M. F. (Col), Ordoñez Leon, Y. M. (Col), Suarez Escobar, I. E. (Col), Zea Villacis, N. M. (Col), Toala Moran, E. A. (Col), Avila Bailon, J. A. (Col), Ramirez Camba, R. F. (Col), Gonzalez Vasquez, A. E. (Col), Lovato Torres, S. (External), Mayorga Albán, A. L. (External), Zambrano Robalino, G. S. (Student), Samaniego Veloz, O. A. (Student), Siavichay Moran, D. D. (Student), Hinojosa Perez, J. A. (External), Hinojosa Pérez, A. H. (External), Tito Huamaní, P. L. (External), Mendieta Muñoz, L. R. (External), Castillo Gurumendi, J. J. (Student), Moran Cedeño, J. C. (Student), Astudillo Albiño, N. N. (Student) & Tivanta Salinas, S. C. (Student)
21/03/23 → …
Project: Research and Development
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Study of the Value Chain of the Metalworking Industry in the City of Guayaquil and its Impact on Exports to the Andean Community of Nations (CAN)
Freire Moran, J. F. (PI), Carrera Jimenez, J. A. (Col), Morales Navas, M. E. (Col), Ordoñez Leon, Y. M. (Col), Cabezas Garcia, F. G. (Col), Cotto Parrales, Y. N. (Student), Torres Moreira, M. V. (Student), Jara Diaz, A. D. C. (Student), Mejia Calderon, M. M. (Student), Gomez Vera, A. C. (Student), Garcia Benavidez, A. V. (Student), Zavala Valeriano, M. V. (Student), Briones Bajaña, M. N. (Student), Onofre Risco, M. S. (Student), Hurtado Baque, L. G. (Student), Palma Murillo, R. E. (Student), Perez Narvaez, M. J. (Student), Chimbolema Chora, R. G. (Student), Acostha Esteves, M. A. (Student), Delgado Macay, N. K. (Student), Useche Luna, A. G. (Student) & Aviles Jimenez, I. M. (Student)
25/08/17 → …
Project: Research and Development
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Determinant Factors Affecting Competitiveness in the Metalworking Sector of Guayaquil
Freire Moran, J. F. (PI), Carrera Jimenez, J. A. (Col) & Morales Navas, M. E. (Col)
8/06/15 → 31/07/16
Project: Research and Development
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Strategic Proposal for Increasing and Diversifying Foreign Trade in the Ecuadorian Metalworking Sector towards the Andean Community of Nations
Freire Moran, J. F. (PI) & Pavon Perez, G. R. (Col)
2/10/13 → 2/10/14
Project: Research and Development
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Digital Disruption and Value Creation in Online Stores
Freire Moran, J. F., Hinojosa Perez, J. A. & Almeida Morales, G. D., 18 Oct 2024.Research output: Contribution to conference › Paper
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Bank Microcredit: Creating Value In Textile SMEs
Freire Moran, J. F., Hinojosa Perez, J. A. & Choez Rodriguez, W. E., 26 Oct 2023.Research output: Contribution to conference › Paper
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Competitividad e Industria (Coordinación)
Translated title of the contribution :Competitiveness and Industry (Coordination) Research output: Book/Report › Book
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El Comportamiento del Consumidor en las Exportaciones de la Industria Metalmecánica: Caso Guayaquil-ecuador
Translated title of the contribution :Consumer Behavior in Exports of the Metalworking Industry: Case of Guayaquil-Ecuador Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Impacto de la Crisis Petrolera de los Años 2015 y 2016 en las Industrias Metalmecánicas del Ecuador
Translated title of the contribution :Impact of the Oil Crisis of the Years 2015 and 2016 on the Metalworking Industries of Ecuador Research output: Chapter in Book/Report/Conference proceeding › Chapter