Projects per year
Personal profile
Research Interests
Recent research:
The research focuses on organizational management, economic development, and social inclusion, with a strong emphasis on applying mathematical and computational models to optimize business performance. A significant portion of the work involves the use of structural equation modeling, fuzzy logic, and game theory to analyze market positioning, supply chain efficiency, and the productivity of agroecological associations. By integrating quantitative methods with strategic management, the research provides evidence-based solutions for SMEs, particularly in the manufacturing and agricultural sectors, addressing challenges such as financing, technological adoption, and crisis management. Furthermore, the work explores the intersection of technology and service delivery, examining customer experience, business intelligence, and the impact of digital transformation on competitiveness. Beyond the corporate sphere, the research addresses social responsibility and educational inclusion, investigating policies and institutional practices that support individuals with disabilities and promote university-community engagement. Through these diverse yet interconnected studies, the research contributes to both theoretical advancements in organizational strategy and practical applications for sustainable development and social equity.
Key Topics:
The research focuses on organizational management, economic development, and social inclusion, with a strong emphasis on applying mathematical and computational models to optimize business performance. A significant portion of the work involves the use of structural equation modeling, fuzzy logic, and game theory to analyze market positioning, supply chain efficiency, and the productivity of agroecological associations. By integrating quantitative methods with strategic management, the research provides evidence-based solutions for SMEs, particularly in the manufacturing and agricultural sectors, addressing challenges such as financing, technological adoption, and crisis management. Furthermore, the work explores the intersection of technology and service delivery, examining customer experience, business intelligence, and the impact of digital transformation on competitiveness. Beyond the corporate sphere, the research addresses social responsibility and educational inclusion, investigating policies and institutional practices that support individuals with disabilities and promote university-community engagement. Through these diverse yet interconnected studies, the research contributes to both theoretical advancements in organizational strategy and practical applications for sustainable development and social equity.
Key Topics:
- Organizational Management and SME Competitiveness
- Mathematical and Computational Modeling in Business
- Agroecological Supply and Productivity Optimization
- Social Inclusion and Disability Rights
- Strategic Marketing and Customer Experience
- University-Community Linkage and Social Responsibility
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 7 Affordable and Clean Energy -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Diagnosis and proposals for digital transformation strategies for micro, small and medium-sized enterprises
Calle Ramirez, D. C. (PI), Mejia Mejia, V. L. (Col), Vazquez Loaiza, J. P. (Col), Araujo Ochoa, G. I. (Col), Mejia Mejia, F. M. (Col), Calle Bustos, A. M. (Col), Mendoza Barrera, A. A. (Student), Novoa Paucar, C. E. (Student), Andrade Becerra, C. J. (Col), Pazmiño Mosquera, P. W. (External), Rosero Mañay, V. G. (External) & Sánchez Baltazar, L. B. (External)
10/03/26 → …
Project: Research and Development
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The Qhapaq Ñan as a development axis for southern Ecuador: design of multimedia products and business models for the enhancement of Andean cultural heritage
Araujo Ochoa, G. I. (Col), Perez Muñoz, A. A. (Col), Garzon Vera, B. O. (Col), Yunga Patiño, E. R. (Col), Campoverde Duran, R. A. (PI), Calle Bustos, A. M. (Col), Lalvay Tamay, R. I. (Student), Sarmiento Urgilez, G. F. (Student), Vega Aguilar, S. D. (Student), Zuñiga Romero, S. E. (Student), Avila Argudo, D. M. (Student), Herrera Morocho, P. D. (Student), Arteaga Flores, M. P. (Student), Barreto Palacios, C. J. (Student), Peralta Rodriguez, J. S. (Student), Guzman Andrade, M. B. (Student), Herrera Tigre, J. S. (Student), Nieves Tuquiñahui, K. A. (Student), Guzhñay Lozano, F. M. (Student), Cedeño Freire, K. D. (Student), Vanegas Orellana, M. P. (Student), Vallejo Cordova, C. F. (Student), Albarracín Sinchi, S. I. (Student), Placencia Guallpa, K. E. (Student), Crespo Sarango, M. C. (Student), Guamán Sigüenza, D. L. (Student), Salazar Zapata, A. A. (Student), Ortiz Leon, A. P. (Student), Chiriboga Diaz, S. (Student) & Arcentales Encalada, J. P. (Student)
2/02/26 → …
Project: Research and Development
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Efficient Project Management for Strengthening Local Development of MSMEs Towards a Smart, Sustainable, and Innovative City Model Based on Mathematical Models and Quantitative Techniques
Calle Ramirez, D. C. (Col), Pesantez Chica, R. E. (Col), Orellana Quezada, D. P. (Col), Araujo Ochoa, G. I. (PI), Gonzalez Pulla, M. D. C. (Student), Cajilima Maura, G. G. (Student), Tzerembo Guzman, J. D. (Student), Encalada Sarmiento, J. C. (Student), Morocho Guerrero, D. L. (Student), Chacha Lliguipuma, C. G. (Student), Montesdeoca Parra, E. G. (Student), Arizaga Quinde, S. M. (Student), Astudillo Jara, K. S. (Student), Suarez Jaya, A. V. (Student), Mendez Bravo, S. C. (Student), Arias Chullca, C. A. (Student), Pardo Espinosa, M. E. (Student), Zambrano Flores, P. A. (Student), Coronel Quezada, T. P. (Student), Francis Quinde, N. V. (Student), Ganzhi Bermejo, V. E. (Student), Alcivar Ayala, B. A. (Student), Aspiazu Ochoa, C. P. (Student), Andrade Rodriguez, E. A. (Student), Calderon Mogrovejo, D. A. (Col), Sigcha Guachamin, N. K. (Student), Pesantez Urgiles, R. S. (Student), Criollo Morales, J. F. (Student), Cabrera Chungata, F. B. (Col), Auquilla Guaman, E. C. (Student), Chillogalli Quituisaca, D. J. (Student), Bayancela Valdez, N. E. (Student), Elizalde Salinas, J. A. (Student) & Yunga Morocho, J. D. (Student)
26/09/24 → …
Project: Research and Development
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Institutional Strengthening of Productive Units in Zone 6
Chaca Lucero, M. X. (Col), Gomez Ceballos, G. P. (Col), Pesantez Chica, R. E. (Col), Mejia Mejia, V. L. (Col), Orellana Quezada, D. P. (Col), Vazquez Loaiza, J. P. (Col), Vega Luna, A. J. (PI) & Araujo Ochoa, G. I. (Col)
1/07/21 → 1/10/24
Project: Research and Development
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Study and Optimization of the Logistics Cost Structure in the Distribution Chain of the Meat and Preparations Commercialization Sector in the Province Capitals of Zone 6
Calle Ramirez, D. C. (Col), Gomez Ceballos, G. P. (Col), Pesantez Chica, R. E. (PI), Orellana Quezada, D. P. (Col), Araujo Ochoa, G. I. (Col), Orellana Peralta, M. V. (Student), Ochoa Heras, J. M. (Student), Bermeo Loja, J. C. (Student) & Ochoa Vargas, A. M. (Student)
22/05/19 → 22/08/22
Project: Research and Development
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Análisis del Modelo de Cadena de Valor para las Pymes del Sector Manufacturero en la Ciudad de Cuenca
Translated title of the contribution :Analysis of the Value Chain Model for SMEs in the Manufacturing Sector in the City of Cuenca Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Analyze the main criteria of Corporate Social Responsibility of SMEs through Fuzzy Logic
González, M. D. C., Cajilima, G., Araujo Ochoa, G. & Cabrera Mejia, J., 2025, IEEM 2025 - IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society, p. 571-576 6 p. (IEEE International Conference on Industrial Engineering and Engineering Management).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Applicability of Markov chains to improve the supply of agroecological products in intermediate cities
Bermeo, E., Zapata, J., Araujo Ochoa, G. & Cabrera Mejia, J., 2025, IEEM 2025 - IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society, p. 1309-1315 7 p. (IEEE International Conference on Industrial Engineering and Engineering Management).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Caracterización de las Principales Empresas Ecuatorianas Según el Ranking de la Superintendencia de Compañías, Valores y Seguros del Ecuador
Translated title of the contribution :Characterization of the Main Ecuadorian Companies According to the Ranking of the Superintendency of Companies, Securities, and Insurance of Ecuador Research output: Contribution to journal › Article
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Design of a value proposal to improve the customer experience for service companies based on agile methodologies
Coronel, R. S., Araujo Ochoa, G. & Cabrera Mejía, J., 2025, 2025 11th International Conference on Innovation and Trends in Engineering, CONIITI 2025 - Conference Proceedings. 2025 ed. Institute of Electrical and Electronics Engineers Inc.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review