Personal profile
Research Interests
The researcher’s work converges on evaluating financial performance and resilience across Ecuador’s business landscape, with a consistent focus on SMEs, large enterprises, and sector-specific financial dynamics. Across publications, the approach combines classic financial analysis (DuPont profitability framework, ratio analysis) with sectoral case studies (tourism, health, real estate, arts and shrimp), and educational experimentation that integrates project-based learning (PBL) to enhance accounting and finance instruction. The core impact lies in: (1) revealing determinants of profitability and financial structure in diverse sectors; (2) providing actionable insights for SME and large-company financial management during crises (e.g., pandemic); and (3) demonstrating pedagogical effectiveness of PBL with digital tools in improving financial analysis skills and motivation among students. Methodologies span quantitative ratio analysis, descriptive/ panel data from multiple years, and qualitative action research within classroom interventions, all contributing to informed decision-making for managers, academics, and policymakers in Ecuador’s business ecosystem. This integrated narrative positions the researcher as a facilitator of data-driven financial understanding and practical education in economics and business.
Key Topics:
- Business, Economics, SMEs, Finance & Entrepreneurship
- Financial Analysis & Ratios
- Sectoral Profitability (tourism, health, real estate, arts, shrimp)
- COVID-19 Economic Impact
- Education, Pedagogy, Project-Based Learning (PBL) in Finance
Collaborations and top research areas from the last five years
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Application of Digital Strategies with Artificial Intelligence to Promote Financial Education that Strengthens Student Savings and Contributes to Sustainable Economic Development
Lopez Chila, R. D. (Col), Benites Medina, R. M. (PI), Mendez Reyes, J. M. (Col), Issa Morales, E. H. (Col), Vera Torres, D. E. (Student), Moyano Reyes, M. M. (Student) & Moran Burgos, N. B. (Student)
1/05/25 → …
Project: Research and Development
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Analysis of Ethical Challenges for the Strengthening of Accounting and Auditing Professionals
Espinoza Rosero, G. B. (Col), Leon Barzallo, F. I. (Col), Issa Morales, E. H. (PI), Bravo Machuca, C. A. (Student) & Riofrio Rodriguez, A. E. (Student)
25/04/25 → …
Project: Research and Development
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Exploration of Fiscal Policies and Control Mechanisms to Boost an Equitable and Efficient Economy from an Innovative Approach
Espinoza Rosero, G. B. (PI), Arce Bau, D. C. (Col), Garcia Bacuilima, J. L. (Col), Zuñiga Alvarado, M. A. (Col), Leon Barzallo, F. I. (Col), Issa Morales, E. H. (Col), Guerrero Sarzosa, L. F. (Col), Silva Silva, H. J. (Col), Tapia Jaramillo, S. S. (Student), Viter Montalvo, A. J. (Student), Defas Rugel, D. E. (Col), Peñaherrera Astudillo, R. F. (Col), Estupiñan Alvarez, A. G. (Col), Bravo Villa, M. F. (Student), Tapia Illescas, A. L. (Student), Nugra Sanchez, M. G. (Student), Uguña Fernandez, M. X. (Student), Sinchi Bravo, M. D. C. (Student), Morocho Chica, M. C. (Student), Leon Torres, T. D. P. (Student), Zarama Delgado, N. G. (Student), Ramirez Caguana, R. D. R. (Student), Aldas Molina, C. D. (Student), Alava Cobeña, J. J. (Student), Cardenas Anchapanta, M. D. L. A. (Student), Paucar Monga, L. E. (Student), Lamiña Pillajo, N. M. (Student), Salazar Leon, J. M. (Student), Jimenez Espinoza, A. O. (Student), Chicanoy Herrera, A. E. (Student), Ramirez Usuay, L. C. (Student), Chango Aguirre, P. L. (Student), Chango Aguirre, M. (Student), Morocho Tipan, D. J. (Student), Arroyo Yanez, C. S. (Student), Mosquera Vergara, A. C. (Student), Villamarin Yugsi, X. F. (Student), Madril Velasquez, A. D. (Student) & Castillo Vergara, M. J. (Student)
1/04/25 → …
Project: Research and Development
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Design of a Research Training Methodology for Novice University Professors and Administrative Staff (FINVE+P)
Teran Alvarado, A. F. (Col), Plua Moran, D. H. (Col), Mora Saltos, N. S. (Col), Llerena Izquierdo, J. F. (PI), Caballero Barros, E. J. (Col), Lopez Chila, R. D. (Col), Llaguno Vera, J. G. (Col), Carrera Jimenez, J. A. (Col), Cedeño Tello, A. M. (Col), Founes Merchan, J. P. (Col), Benites Medina, R. M. (Col), Espinoza Rosero, G. B. (Col), Jaime Carriel, J. R. (Col), Toledo Herrera, L. J. (Col), Ayala Carabajo, R. (Col), Mendez Reyes, J. M. (Col), Issa Morales, E. H. (Col), Suarez Escobar, I. E. (Col), Cordova Leon, J. R. (Col), Zambrano Parrales, F. A. (Col), Zea Villacis, N. M. (Col), Lopez Vargas, A. F. (Col), Puma Rodriguez, R. A. (Col), Rodriguez Farias, M. G. (Col), Pulgar Oleas, N. L. (Col), Diaz Solis, G. E. (Col) & Yaguana Herrera, T. G. (Col)
27/02/24 → 16/04/25
Project: Research and Development
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Financial, Control, and Management Situation of Organizations (SFCGO)
Sierra Lara, Y. (Col), Celi Mero, L. D. R. (Col), Paredes Floril, P. R. (Col), Espinoza Rosero, G. B. (PI), Zuñiga Alvarado, M. A. (Col), Issa Morales, E. H. (Col), Zea Villacis, N. M. (Col), Zavala Castillo, L. J. (Student), Tomala Lainez, C. R. (Student), Vera Miranda, L. K. (Student), Gavilanes Calderon, A. J. (Student), Armijos Vizueta, N. S. (Student), Santos Calle, L. F. (Student), Cruz Apolo, A. S. (Student), Gracia Tacuri, J. T. (Student), Daza Murillo, A. N. (Student), Tuarez Collazo, H. D. (Student), De Los Angeles Mite, M. S. (Student), Naranjo Cajamarca, R. A. (Student), Espinoza Alava, D. P. (Student), Guaman Garcia, M. D. P. (Student), Flores Bernabe, F. C. (Student), Idrovo Siavichay, M. Y. (Student), Garcia Contreras, M. G. (Student), Guerrero Jurado, M. G. (Student), Holguin Yunga, P. X. (Student), Mota Alarcon, A. G. (Student), Londa Maldonado, E. M. (Student), Saa Luzardo, J. A. (Student), Merelo Cedeño, M. M. (Student), Vargas Cercado, I. M. (Student), Pilco Chucho, S. D. (Student), Preciado Miranda, A. S. (Student), Arroba Vasquez, M. I. (Student), Cedacero Sanisaca, J. L. (Student), Pinto Robles, F. N. (Student), Villacis Sanchez, D. C. (Student), Quintero Gonzalez, L. J. (Student), Solis Loor, L. C. (Student), Cañizares Rodriguez, B. M. (Student), Barco Vela, N. Y. (Student), De La Cruz Carbo, M. F. (Student), Briones Leon, D. G. (Student), Gutierrez Ayala, D. C. (Student), Caceres Cedeño, A. F. (Student), Macias Lumbano, D. E. (Student), Candelario Pin, A. A. (Student), Ordoñez Arevalo, E. E. (Student), Carrillo Garcia, A. D. R. (Student), Freire Guevara, J. J. (Student), Cevallos Burgos, M. E. (Student), Briones Suarez, S. M. (Student), Chamaidan Arboleda, N. M. (Student), Coronado Viñan, K. M. (Student), Tapia Jaramillo, S. S. (Student), Viter Montalvo, A. J. (Student), Defas Rugel, D. E. (Col), Ortiz Murillo, L. F. (Col), Lopez Muñoz, G. A. (Student), Ordoñez Espinal, K. E. (Student), Santistevan Villao, M. D. L. A. (Student), Narvaez Carpio, C. P. (Student), Aucapiña Villon, D. A. (Student), Maruri Vargas, G. A. (Student), Rigail Cifuentes, M. J. (Student), Lucero Condor, S. E. (Student), Barrionuevo Quiñonez, A. N. (Student), Parrales Rojas, L. P. (Student), Palma San Lucas, J. J. (Student), Albiño Alay, N. L. (Student), Sanchez Cruz, G. E. (Student), Alvarado Romero, Z. S. (Student), Totoy Ballin, J. V. (Student), Jativa Yepez, M. D. L. A. (Student), Castro Solis, C. A. (Student), Franco Rivera, J. A. (Student), Cedeño Lozada, V. A. (Student), Ortiz Coronel, E. R. (Student), Crespin Lazaro, K. R. (Student), Jordan Vera, E. P. (Student), Diaz Lopez, L. E. (Student), Paez Salazar, J. O. (Student), Flores Salazar, D. S. (Student), Moreira Sanchez, D. G. (Student), Paredes España, G. B. (Student), Sanchez Andaluz, J. J. (Student), Huayamave Bustos, J. X. (Student), Perez Alava, E. L. (Student), Olivos Cadena, J. A. (Student), Rodriguez Meca, M. S. (Student), Zambrano Montalvan, D. E. (Student), Coloma Alvarado, N. N. (Student), Pauta Ochoa, S. L. (Student), Morillo Silva, D. R. (Student), Montaño Garces, Y. Y. (Student), Arevalo Cedeño, N. P. (Student), Ramirez Vera, A. N. (Student) & Rivera Moreno, M. G. (Student)
9/06/23 → 9/12/25
Project: Research and Development
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Análisis de la Rentabilidad Mediante el Modelo Dupont en Grandes Empresas del Sector Camaronero del Ecuador
Arevalo Cedeño, N. P., Montaño Garces, Y. Y. & Issa Morales, E. H., 27 May 2025, Análisis de la rentabilidad mediante el modelo DuPont en grandes empresas del sector camaronero del Ecuador. Editorial Universitaria Abya-Yala, p. 109-136 28 p.Translated title of the contribution :Profitability Analysis Using the Dupont Model in Large Companies of the Shrimp Sector in Ecuador Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Análisis Financiero en Empresas del Sector de Consumo Masivo: Posición Actual Frente A la Competencia
Issa Morales, E. H. & Espinoza Rosero, G. B., 21 Feb 2024, Estudio de casos en Ciencias Administrativas y Económicas. Editorial Universitaria Abya-Yala, p. 89-111 23 p.Translated title of the contribution :Financial Analysis in Companies in the Mass Consumption Sector: Current Position Against the Competition Research output: Chapter in Book/Report/Conference proceeding › Chapter
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El Impacto de la Pandemia en las Finanzas de las Grandes Industrias Manufactureras
Merelo Cedeño, M. M., Vargas Cercado, I. M. & Issa Morales, E. H., 26 Jun 2024, Impacto financiero de las grandes empresas en la pandemia de Covid-19. Editorial Universitaria Abya-Yala, p. 71-103 33 p.Translated title of the contribution :The Impact of the Pandemic on the Finances of Large Manufacturing Industries Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Impacto Financiero de las Grandes Empresas en la Pandemia de Covid-19 (Coordinación)
Espinoza Rosero, G. B., Issa Morales, E. H. & Sierra Lara, Y., 26 Jun 2024, Editorial Universitaria Abya-Yala. 237 p.Translated title of the contribution :Financial Impact of Large Companies during the Covid-19 Pandemic (Coordination) Research output: Book/Report › Book
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Minas y Canteras
Castagneto Lema, A. F., Valeriano Arizaga, A. G. & Issa Morales, E. H., 22 Aug 2024, Las pymes en el contexto de la COVID-19. Editorial Universitaria Abya-Yala, p. 402-447 46 p.Translated title of the contribution :Mines and Quarries Research output: Chapter in Book/Report/Conference proceeding › Chapter