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Ericka Helena Issa Morales

Ericka Helena Issa Morales

Magister en Administracion de Empresas

20222025

Research activity per year

Personal profile

Research Interests

Recent research:
The researcher’s work converges on evaluating financial performance and resilience across Ecuador’s business landscape, with a consistent focus on SMEs, large enterprises, and sector-specific financial dynamics. Across publications, the approach combines classic financial analysis (DuPont profitability framework, ratio analysis) with sectoral case studies (tourism, health, real estate, arts and shrimp), and educational experimentation that integrates project-based learning (PBL) to enhance accounting and finance instruction. The core impact lies in: (1) revealing determinants of profitability and financial structure in diverse sectors; (2) providing actionable insights for SME and large-company financial management during crises (e.g., pandemic); and (3) demonstrating pedagogical effectiveness of PBL with digital tools in improving financial analysis skills and motivation among students. Methodologies span quantitative ratio analysis, descriptive/ panel data from multiple years, and qualitative action research within classroom interventions, all contributing to informed decision-making for managers, academics, and policymakers in Ecuador’s business ecosystem. This integrated narrative positions the researcher as a facilitator of data-driven financial understanding and practical education in economics and business.

Key Topics:
  • Business, Economics, SMEs, Finance & Entrepreneurship
  • Financial Analysis & Ratios
  • Sectoral Profitability (tourism, health, real estate, arts, shrimp)
  • COVID-19 Economic Impact
  • Education, Pedagogy, Project-Based Learning (PBL) in Finance

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or