Personal profile
Research Interests
The collected publications present a cohesive program focused on understanding and shaping employability, digitalization, health-conscious behavior, and financial resilience in urban Ecuadorian contexts, particularly Guayaquil. Across diverse methods, the work identifies how structural barriers—education gaps, limited job opportunities, and financial constraints—drive informality and influence youth transitions into formal work, while digital marketing adoption, consumer experiences, and governance considerations shape competitive SMEs. The studies reveal that targeted educational strategies, technical training, and youth-inclusive labor policies can reduce informality and improve outcomes. In health-related consumer behavior, the research highlights barriers to sustainable healthy lifestyles, the nuanced role of social environments and media, and opportunities for ecologically informed marketing and nudges to promote better choices. Finally, the analysis of the shrimp export sector under crisis emphasizes financing constraints, reliance on external funding, and the crucial role of policy and financial support to maintain liquidity. Overall, the impact lies in informing education policymakers, SME owners, and industry stakeholders about integrated strategies—education-to-employment pipelines, digital marketing integration with training, evidence-based public communication, and targeted financial support—to foster inclusive growth and resilient local economies in Ecuador.
Key Topics:
- Education, Pedagogy, Teacher Training & Inclusion
- Educational Technology, Gamification, XR & Learning Analytics
- Business, Economics, SMEs, Finance & Entrepreneurship
- Healthcare, Public Health, Nutrition, Marketing & Nudges
- Governance, Policy, Regulation, Disinformation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 1 No Poverty -
SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
Collaborations and top research areas from the last five years
Projects
- 2 Finished
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Socioeconomic Study of the Economically Active Population of Guayas Province (ESPEAG)
Ascencio Burgos, K. A. (Col), Franco Cedeño, E. M. (PI), Pizarro Vasquez, G. O. (Col), Dau Jarama, G. E. (Col), Bastidas Jimenez, M. J. (Col), Jara Molina, M. R. (Col), Vallejo Leon, K. R. (Col), Villacres Beltran, F. I. (Col), Herrera Avellan, F. J. (Col), Fuela Toabanda, J. C. (Student), Mosquera Quiñonez, O. A. (Student), Bravo Lindao, C. T. (Student), Velez Vasquez, V. V. (Student), Quispillo Sumba, J. P. (Student), Coronel Silva, P. A. (Student), Vera Pin, A. B. (Student), Vera Torres, H. J. (Student), Guerrero Cabrera, J. P. (Student), Chaparro Cervantes, I. M. (Student), Lindao Guaman, C. Z. (Student), Tabarez Uriarte, S. L. (Student), Salinas Quimi, I. A. (Student), Cely Alvarez, D. C. (Student), Bozada Pincay, C. I. (Student), Guaman Loza, H. W. (Student), Mendoza Mortola, L. F. (Student) & Marquez Morocho, M. P. (Student)
26/09/23 → 8/12/25
Project: Research and Development
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Motivational Factors and Entrepreneurial Competencies that Influence the Generation of Dynamic Ventures
Franco Cedeño, E. M. (Col)
29/09/13 → 29/09/14
Project: Research and Development
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Education, ICT, and Youth Employability Strategies for Reducing Labor Informality in Guayaquil
Fuela-Toabanda, J., Coronel-Silva, P., Franco-Cedeño, E. & López-Chila, R., 2025, In: Educational Process: International Journal. 18, e2025519.Research output: Contribution to journal › Article › peer-review
Open Access -
Impacto Socioeconómico de los Elevados Precios de los Insumos en el Sector Arrocero en el Cantón Santa Lucia, Provincia del Guayas.
Translated title of the contribution :Socioeconomic Impact of High Input Prices in the Rice Sector in the Santa Lucia Canton, Guayas Province. Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Informalidad Laboral en la Población Económicamente Activa de la Ciudad de Guayaquil
Translated title of the contribution :Labor Informality in the Economically Active Population of the City of Guayaquil Research output: Contribution to journal › Article
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Labour Informality Among Professionals with Higher Education in Guayaquil Causes and Effects
Bravo-Lindao, C., Mosquera-Quiñonez, O., Franco-Cedeño, E. & López-Chila, R., 25 Nov 2025, In: Journal of Cultural Analysis and Social Change. 10, 2, p. 4585-4594 10 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Marketing Digital en Pymes Manufactureras: Adopción y Percepción en la Economía Ecuatoriana
Translated title of the contribution :Digital Marketing in Manufacturing SMEs: Adoption and Perception in the Ecuadorian Economy Research output: Contribution to journal › Article