Organization profile
Organization profile
The Socio-Economic and Business Research Group (GISEE) is dedicated to promoting the academic and professional development of its members through scientific research. Its mission focuses on generating high-quality results, such as articles, consultancies and projects, that are recognized by the academic, scientific and business community, thus contributing to the progress of the country. Regarding its vision, GISEE aspires to be a reference in scientific production within the Salesian Polytechnic University, providing accurate and useful information for decision-making at the national level in the business field.
Research lines:
- Popular economy, popular finance and MSMEs
- International trade, economic integration and fair trade
- Economic development, decent work and poverty reduction
- Entrepreneurship, Business and Technological Innovation, Industry, Competitiveness, Marketing, Responsible Consumption and Human Talent Management
Coordinator:
Freire Moran Jorge Fabricio ([email protected])
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Profiles
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Alternative Economic Models for Transformative Growth with Sustainability and Labor Well-being
Lopez Chila, R. D. (Col), Sumba Nacipucha, N. A. (Col), Cueva Estrada, J. M. (PI), Delgado Figueroa, S. P. (Col), Ruiz Garzon, N. A. (Student), Sandoval Aguilar, W. M. (Student), Castro Castro, F. A. (Student), Ruiz Ruiz, A. V. (Student), Casañas Hernandez, K. P. (Student), Ortega Gaibort, K. E. (Student) & Reynosa Navarro, E. (External)
1/06/25 → …
Project: Research and Development
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Analysis of the Use of ICTs in Exporting Companies in Ecuador (UTECOMEX)
Heredia Castro, K. G. (PI), Medina Macias, M. S. (Student) & Asitimbay Naula, E. M. (Student)
26/03/24 → …
Project: Research and Development
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Project for the Integral Development and Promotion of Salesian Values and Identity in the Academic Community of the UPS (JISA)
Briones Yela, R. J. (PI), Avila Bailon, J. A. (Col), Rodriguez Farias, M. G. (Col), Conza Barba, R. A. (Col), Jimbo Medina, K. S. (Student), Jurado Torres, P. D. (External), Romo Reyes, V. C. (Col) & Calle Chicaiza, E. A. (Student)
26/09/23 → …
Project: Research and Development
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From Feed to Table: The Role of Food Influencers in Restaurant Choices
Sumba Nacipucha, N., Cueva Estrada, J., Cuesta Valiño, P. & Ganga Contreras, F., Mar 2026, In: Tourism and Hospitality. 7, 3, 83.Research output: Contribution to journal › Article › peer-review
Open Access -
Habilidades Blandas y Prácticas Digitales Laborales en los Sectores Empresarial y Educativo
Translated title of the contribution :Soft Skills and Digital Workplace Practices in the Business and Educational Sectors Research output: Contribution to journal › Article
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Content Marketing in Five-star Hotels: An Analysis of Strategies and their Relationship with the Digital Audience in Ecuador
Cisneros Arguello, N. E., Cueva Estrada, J. M. & Sumba Nacipucha, N. A., 13 Aug 2025, In: International Journal of Innovative Research and Scientific Studies (IJIRSS). 8, 8, p. 1759-1770 12 p.Research output: Contribution to journal › Article
Press/Media
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Studies in the Area of Artificial Intelligence Reported from Universidad Politecnica Salesiana (Artificial Intelligence in Higher Education: An Analysis of Existing Bibliometrics)
Llerena Izquierdo, J. F., Lopez Chila, R. D., Sumba Nacipucha, N. A. & Cueva Estrada, J. M.
11/01/24
1 item of Media coverage
Press/Media: Press / Media