Organization profile
Organization profile
The mission of the MSME Management Research Group (GIGMP) is to contribute to increasing the contributions of medium and small businesses in the province of Azuay to the country's GDP, through research that identifies and proposes solutions to the management difficulties that they face. Its vision focuses on promoting competitiveness and transforming the national productive matrix, promoting new business development schemes and management systems that integrate all agents in the productive chains. The group stands out for its research capacity, the results of which are published in high-impact international journals, and seeks to define an innovative management model that aligns with the local context and the philosophy of "good living", consolidating associativity as a strategy to improve productivity and market positioning.
Research lines:
- Application of artificial intelligence in business management
- Popular economy, solidarity finance and local development
- Management and strategic development of MSMEs
- Entrepreneurship and innovation in productive contexts
- Business Management and Sustainability
- Marketing and Consumer Behavior
- Digital Transformation, Innovation and Competitiveness in Organizations
Coordinator:
Araujo Ochoa Gabriela Isabel ([email protected])
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. Our work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 5 Gender Equality -
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 10 Reduced Inequalities -
SDG 12 Responsible Consumption and Production -
SDG 13 Climate Action -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
Profiles
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Diagnosis and proposals for digital transformation strategies for micro, small and medium-sized enterprises
Calle Ramirez, D. C. (PI), Mejia Mejia, V. L. (Col), Vazquez Loaiza, J. P. (Col), Araujo Ochoa, G. I. (Col), Mejia Mejia, F. M. (Col), Calle Bustos, A. M. (Col), Mendoza Barrera, A. A. (Student), Novoa Paucar, C. E. (Student), Andrade Becerra, C. J. (Col), Pazmiño Mosquera, P. W. (External), Rosero Mañay, V. G. (External) & Sánchez Baltazar, L. B. (External)
10/03/26 → …
Project: Research and Development
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The Qhapaq Ñan as a development axis for southern Ecuador: design of multimedia products and business models for the enhancement of Andean cultural heritage
Araujo Ochoa, G. I. (Col), Perez Muñoz, A. A. (Col), Garzon Vera, B. O. (Col), Yunga Patiño, E. R. (Col), Campoverde Duran, R. A. (PI), Calle Bustos, A. M. (Col), Lalvay Tamay, R. I. (Student), Sarmiento Urgilez, G. F. (Student), Vega Aguilar, S. D. (Student), Zuñiga Romero, S. E. (Student), Avila Argudo, D. M. (Student), Herrera Morocho, P. D. (Student), Arteaga Flores, M. P. (Student), Barreto Palacios, C. J. (Student), Peralta Rodriguez, J. S. (Student), Guzman Andrade, M. B. (Student), Herrera Tigre, J. S. (Student), Nieves Tuquiñahui, K. A. (Student), Guzhñay Lozano, F. M. (Student), Cedeño Freire, K. D. (Student), Vanegas Orellana, M. P. (Student), Vallejo Cordova, C. F. (Student), Albarracín Sinchi, S. I. (Student), Placencia Guallpa, K. E. (Student), Crespo Sarango, M. C. (Student), Guamán Sigüenza, D. L. (Student), Salazar Zapata, A. A. (Student), Ortiz Leon, A. P. (Student), Chiriboga Diaz, S. (Student) & Arcentales Encalada, J. P. (Student)
2/02/26 → …
Project: Research and Development
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Integration of Artificial Intelligence Tools to Transform the Teaching-Learning Process Towards More Personalized and Effective Models
Gomez Ceballos, G. P. (PI), Vazquez Loaiza, J. P. (Col), Hurtado Ortiz, R. I. (Col), Vallejo Bojorque, A. P. (Col), Vazquez Silva, E. (Col), Alvarez Pinos, D. S. (Col), Solano Paucay, V. M. (Col), Loaiza Martinez, M. D. L. (Col), Mejia Mejia, F. M. (Col), Urgiles Gonzalez, D. M. (Student), Ortiz Sanchez, B. A. (Student) & Torres Vasconez, R. A. (Student)
30/06/25 → …
Project: Research and Development
Research output
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Análisis del Modelo de Cadena de Valor para las Pymes del Sector Manufacturero en la Ciudad de Cuenca
Translated title of the contribution :Analysis of the Value Chain Model for SMEs in the Manufacturing Sector in the City of Cuenca Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Analyze the main criteria of Corporate Social Responsibility of SMEs through Fuzzy Logic
González, M. D. C., Cajilima, G., Araujo Ochoa, G. & Cabrera Mejia, J., 2025, IEEM 2025 - IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society, p. 571-576 6 p. (IEEE International Conference on Industrial Engineering and Engineering Management).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Applicability of Markov chains to improve the supply of agroecological products in intermediate cities
Bermeo, E., Zapata, J., Araujo Ochoa, G. & Cabrera Mejia, J., 2025, IEEM 2025 - IEEE International Conference on Industrial Engineering and Engineering Management. IEEE Computer Society, p. 1309-1315 7 p. (IEEE International Conference on Industrial Engineering and Engineering Management).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Press/Media
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Pichincha and Zamora Chinchipe pay more taxes in Ecuador – La Nación –
24/03/25
1 item of Media coverage
Press/Media: Press / Media
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Migration slowed population growth in Cañar: in 13 years there are only 2,394 more people than in the last census.
28/09/23
1 item of Media coverage
Press/Media: Press / Media
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Universidad Politecnica Salesiana Researcher Describes Research in Technology (ICT as a Support for Value Chain Management in Tourism Destinations: The Case of the City of Cuenca, Ecuador)
14/07/23
1 item of Media coverage
Press/Media: Press / Media