Projects per year
Organization profile
Organization profile
The mission of the MSME Management Research Group (GIGMP) is to contribute to increasing the contributions of medium and small businesses in the province of Azuay to the country's GDP, through research that identifies and proposes solutions to the management difficulties that they face. Its vision focuses on promoting competitiveness and transforming the national productive matrix, promoting new business development schemes and management systems that integrate all agents in the productive chains. The group stands out for its research capacity, the results of which are published in high-impact international journals, and seeks to define an innovative management model that aligns with the local context and the philosophy of "good living", consolidating associativity as a strategy to improve productivity and market positioning.
Research lines:
- Entrepreneurship and innovation
- MSME Management
- Local development, popular economy and popular finance
Coordinator:
Gliceria Petrona Gomez Ceballos ([email protected])
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Collaborations and top research areas from the last five years
Profiles
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Mejora a la Articulación de los Procesos de Vinculacióninvestigacióndemandas del Entorno
Mancheno Cardenas, M. X. (Col), Quizhpi Palomeque, F. A. (Col), Montero Salgado, J. P. (Col), Gomez Ceballos, G. P. (Col), Amaya Pinos, J. B. (Col), Vivar Bravo, F. A. (Col), Vazquez Loaiza, J. P. (PI), Moncayo Matute, F. P. (Col), Moya Loaiza, D. P. (Col) & Flores Sisalima, I. C. (Col)
2/12/22 → …
Project: Research and Development
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Fortalecimiento Institucional de las Unidades Productivas de la Zona 6
Chaca Lucero, M. X. (Col), Gomez Ceballos, G. P. (Col), Pesantez Chica, R. E. (Col), Mejia Mejia, V. L. (Col), Orellana Quezada, D. P. (Col), Vazquez Loaiza, J. P. (Col), Vega Luna, A. J. (PI) & Araujo Ochoa, G. I. (Col)
1/07/21 → 1/07/23
Project: Research and Development
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Estudio y Optimización de la Estructura de Costos Logísticos en la Cadena de Distribución del Sector de Comercialización de Carne y Preparaciones en las Capitales de Provincia de la Zona 6
Calle Ramirez, D. C. (Col), Gomez Ceballos, G. P. (Col), Pesantez Chica, R. E. (PI), Orellana Quezada, D. P. (Col) & Araujo Ochoa, G. I. (Col)
22/05/19 → 15/08/22
Project: Research and Development
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¿Cómo Podría Penetrar el Mercado Ecuatoriano un Nuevo Productoderivado del Cacao? Lanzamiento del Producto Chocostevit
Gomez Ceballos, G. P., Mejia Mejia, F. M. & Vallejo Bojorque, A. P., 29 Feb 2024, Estudio de Casos en Ciencias Administrativas y Económicas. Editorial Universitaria Abya-Yala, p. 15-38 24 p.Translated title of the contribution :How Could a New Product Derived from Cocoa Penetrate the Ecuadorian Market? Chocostevit Product Launch Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Cementex: ¿Cómo Puede Insertarse En un Mercado “Tradicionalista” una Nueva Marca de Cemento?
Vallejo Bojorque, A. P. & Mejia Mejia, F. M., 29 Feb 2024, Estudio de Casos en Ciencias Administrativas y Económicas. Editorial Universitaria Abya-Yala, p. 77-88 12 p.Translated title of the contribution :Cementex: How Can a New Cement Brand Enter a “Traditionalist” Market? Research output: Chapter in Book/Report/Conference proceeding › Chapter
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El Desempeño Financiero de las Microempresas en Ecuador Año 2022
Tobar Pesantez, L. B., 30 May 2024Translated title of the contribution :The Financial Performance of Microenterprises in Ecuador Year 2022 Research output: Other contribution