Projects per year
Organization profile
Organization profile
The Business, Economic and Social Management Research Group (GIEES) focuses on building an exhaustive database on the socioeconomic reality of the vulnerable population of Cuenca. Its mission lies in providing support for academic analysis and comparison of this information with the policies implemented by the public administration. In addition, the group, originated in the Business Administration program at UPS Cuenca headquarters, seeks to obtain significant data on the population's perception regarding essential services such as transportation, security, education and housing, with the aim of contributing to the understanding and improvement of the social and economic situation in the region.
Research lines:
- Industrial production management and optimization of organizational processes
- Financial management and risk analysis
- Quality engineering, occupational safety and corporate environmental management
- Advanced logistics and supply chain management
- Economic policy and fair trade in national and international environments
- Social responsibility, equity and well-being
Coordinator:
Guevara Segarra Maria Fernanda ([email protected])
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Collaborations and top research areas from the last five years
Profiles
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Statistical-mathematical modeling for decision-making in science and technology
Guevara Segarra, M. F. (Col), Ordoñez Morales, E. F. (Col), Perez Torres, J. A. (PI), Flores Vazquez, M. E. (Col), Barceló Cerdá, S. (External), Figueroa Zúñiga, J. (External), Navarrete Campos, J. P. (External), Muñoz Gutiérrez, F. (External), Fenández López, R. (External) & Winkler Garrido, D. (External)
16/04/26 → …
Project: Research and Development
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Sustainable marketing strategies based on neurobehavioral consumption analysis to promote responsible environmental, social, and economic decisions
Guevara Segarra, M. F. (Col), Guerrero Vasquez, L. F. (Col), Guevara Segarra, M. G. (PI) & Castillo Serrano, J. F. (External)
10/03/26 → …
Project: Research and Development
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Innovative Strategies in Education, Equity, and Commerce to Build an Economy Oriented Towards Happiness and Social Well-being
Guevara Segarra, M. F. (PI), Perez Torres, J. A. (Col), Tobar Pesantez, L. B. (Col), Cardenas Tapia, J. A. (Col), Guevara Segarra, M. G. (Col) & Gomez Calle, A. F. (Student)
29/09/25 → …
Project: Research and Development
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Capital Formation and Oil Consumption Drive CO2 Emissions in Ecuador: Evidence from an ARDL Model in Log-First Differences
Guevara-Segarra, M. F., Guevara-Segarra, M. G., Quinde-Pineda, A. P. & Guerrero-Vásquez, L. F., Sep 2025, In: Sustainability (Switzerland). 17, 17, 7771.Research output: Contribution to journal › Article › peer-review
Open Access1 Link opens in a new tab Scopus citations -
Free Trade Agreements and Welfare Economics: A Review
Guevara-Segarra, F., Guevara-Segarra, G. & Pérez-Torres, A., 21 Aug 2025, A Journey towards Happiness Management as a leitmotiv for well-being, social marketing and business success. Peter Lang Publishing Group, p. 167-186 20 p.Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Caracterización, Rentabilidad, Liquidez y Solvencia de las Principales Empresas que Contrataron con el estado Ecuatoriano, Periodo 2015 al 2020
Sagbay Zuñiga, B. A., Garcia Bacuilima, J. L. & Alvarez Pinos, D. S., 30 Jan 2024, In: Revista Economía y Política. 39, 39, p. 21-40 20 p.Translated title of the contribution :Characterization, Profitability, Liquidity and Solvency of the Main Companies that Contracted with the Ecuadorian State, Period 2015 to 2020 Research output: Contribution to journal › Article