Projects per year
Organization profile
Organization profile
The Entrepreneurship and Business Development Group (GEDE) focuses on investigating the key factors that determine the success or failure of companies. Its mission is to analyze not only the continuity and optimal management of organizations, but also their growth and performance in dynamic and volatile environments. The group's vision highlights the importance of innovation and the formulation of appropriate strategies in a changing business context, which underlines the relevance of its work in improving organizational performance.
Research lines:
- Entrepreneurship and innovation
- Quality and productivity in the industrial and service sector
- Social responsibility, redistribution of wealth, human talent and quality of life
Coordinator:
Gonzalez Vasquez Angel Eduardo ([email protected])
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Collaborations and top research areas from the last five years
Profiles
Projects
- 1 Active
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Poverty and Competitiveness in the Monte Sinaí Zone of Guayaquil City in the Post-Pandemic Era (POCOMPIA)
Freire Moran, J. F. (PI), Celi Mero, L. D. R. (Col), Carrera Jimenez, J. A. (Col), Moreira Argudo, M. F. (Col), Ordoñez Leon, Y. M. (Col), Suarez Escobar, I. E. (Col), Zea Villacis, N. M. (Col), Toala Moran, E. A. (Col), Avila Bailon, J. A. (Col), Ramirez Camba, R. F. (Col), Gonzalez Vasquez, A. E. (Col), Lovato Torres, S. (External), Mayorga Albán, A. L. (External), Zambrano Robalino, G. S. (Student), Samaniego Veloz, O. A. (Student), Siavichay Moran, D. D. (Student), Hinojosa Perez, J. A. (External), Hinojosa Pérez, A. H. (External), Tito Huamaní, P. L. (External), Mendieta Muñoz, L. R. (External), Castillo Gurumendi, J. J. (Student), Moran Cedeño, J. C. (Student), Astudillo Albiño, N. N. (Student) & Tivanta Salinas, S. C. (Student)
21/03/23 → …
Project: Research and Development
Research output
- 1 Article
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El Videotutorial como Boca en Boca Electrónico y la Intención de Compra en los Centennials
Paredes Floril, P. R. & Falcon Sanchez, N., 8 May 2023, In: Revista Cea. 9, 9, p. 1-22 22 p.Translated title of the contribution :The Video Tutorial as Electronic Word of Mouth and Purchase Intention in Centennials Research output: Contribution to journal › Article